I’m Alena, an Australian ethical blogger and soulful parenting advocate and the founder of Soul Mamma.

A heartfelt welcome to you!

This is a place for learning a soulful lifestyle, making ethical choices that help the planet and nurture our kids into resilient and healthy future-changers.

This pioneering site was founded in 2009 and arose from a drive to support families to feel connected, live ethically and parent soulfully.

I live near Freshwater Beach, in Sydney, though if you’ve been around a while you’ll know that my husband, our three kids and I spent a couple of years living in Bath, England.

The Pioneering Days

In the early days, there weren’t many people writing about ethical lifestyles, or conscious parenting.

Back then I was working, studying, lone-parenting and just beginning to understand how to create a more meaningful life for myself and my young son.

I felt like I really needed to feel connected as I experienced matrescence (the developmental process of becoming a mother) but instead, I just felt dangerously isolated.

In the years that have passed since then, we have come a long way as a community in supporting each other in our most vulnerable moments, but still we can always improve.

Not least of all, we can start with being kinder to ourselves, eating well, building healthier mindsets and becoming better custodians of our planet.

Now let’s lift the veil and I’ll show you some of the cool things that have been going on in real life.

Soul Mamma in the Real World


How to use this blog

There is plenty to explore here. You can find articles about how to choose a more ethical lifestyle, food, parenting and family travel. If you’d like to, you can learn more about what else I do here. Or you can learn how to get your own ethical products or services featured here.

It’s an honour and a privilege to serve humanity in this way, and I am genuinely so thrilled to have you here with me. I hope you enjoy the words, the pictures, the links, and most of all getting clear on what you love in your own family, and your own life and begin to embody your heartiest intentions.

I would absolutely love to hear from you so please do tweet me (tag @alenaturley so I see it), check us out on Instagram, or join our Facebook group so we can connect.

With love always,

~ Alena